Delhaize America Freshens Up With New Supply Chain Solution

Delhaize America, the U.S.-based branch of the European supermarket conglomerate Ahold Delhaize, has long aimed to offer its customers the product range they want and the quality they deserve. The company, which owns supermarket chains like Food Lion and Hannaford, has recently undertaken concrete steps to improve the freshness level of its fruits and vegetables. Learn how Delhaize America has overhauled its supply chain to increase freshness in its produce department.

Situation: Delhaize America Identifies Problems With Its Produce Offerings

For years, Delhaize America has struggled to perfect perishable procurement, which is one of the biggest challenges in retail. In 2013, the company's woes culminated in a management shakeup and new executive team for its produce department.

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