According to Fifa.com, “Nine days ahead of the Opening Game of the 2014 FIFA World Cup™, FIFA and its Partner Hyundai/Kia staged a ceremony at the Arena de Sao Paulo where a dedicated transportation fleet of over one thousand vehicles was ceremonially handed over for usage during the event.”
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The 1,450-vehicle fleet was delivered as event transportation, making Hyundai Motor Group one of the largest transport industry sponsors for the event. The transport taskforce also includes 32 team buses that display the company’s tagline.
Cambridge News notes, “The vehicles will ensure the smooth operation of the event, transporting FIFA officials, national teams, members of the organizing committee, referees and media representatives throughout the tournament.”
Hyundai Motor Group isn’t the only transportation aid for the event. New Brazilian transport systems and other infrastructure were built specifically for the event and range from new roadways to airport terminals. The country hopes those modifications and other will pave new opportunities for further development.
According to CNN, “The Brazilian government estimates that 710,000 temporary and permanent jobs will be created during the tournament while fan spending alone is expected to total $13 billion. On top of that, many Brazilian cities see the exposure they will gain hosting matches as an opportunity to position themselves as attractive destinations to potential investors and tourists now and in the future.”
The 2014 FIFA World Cup has already attracted dozens of top investors. In addition to Hyundai, other major manufacturers of the 2014 FIFA World Cup include Johnson & Johnson, Sony, and Coca-Cola. Backing for this major event typically cost companies anywhere from $10 to $50 million per year depending on the sponsorship level.
In response to the millions spent on sponsorships and infrastructure for the event, critics believe the money spent on this mega event only serves to highlight Brazilian social inequalities. [/show_to]