Mars and Nestlé Commit to a Cleaner Pet Food Supply Chain
Situation: Greenpeace Launches Campaign Against Mars and NestléFor global companies like Mars and Nestlé, bad press can cause significant damage to the brand's reputation. That's why Greenpeace's 2016 campaign, Cats vs. Bad Tuna, garnered immediate attention from the pet food giants. This innovative campaign used the popularity of online cat videos and memes to raise awareness of the companies' problematic seafood sourcing methods and to lead the charge toward change.
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