More Fast Food Businesses Are Testing Delivery
Delivery is the next big trend in fast food. Several businesses have already started tests in key communities. Now, Taco Bell and KFC are getting in on the action. The companies plan to begin delivery testing soon.
Yum Brands operates Taco Bell, KFC, and Pizza Hut. Pizza Hut already offers delivery, but Taco Bell and KFC are yet to tap into that market. Right now, delivery only makes up a small portion of fast food industry sales. There’s big potential there, especially if businesses can keep their delivery costs down.
Yum Brands has been in the news a lot lately. They recently announced that they plan to remove all artificial colors and additives from their food. Additionally, they are working on branding, such as bring Colonel Sanders back to KFC commercials. Delivery service is the next thing yum Brands wants to try to drive profits. Chief Executive Officer of Yum Brands Greg Creed said, “What we want to do is get into a test, probably a couple of stores near a couple of college campuses.”
Some people are skeptical and don’t think that Taco Bell would do well in the delivery market because customers do not typically place large orders. That makes it more challenging to make delivery service cost effective. However, companies such as Jimmy John’s have small orders and a successful delivery service, so Taco Bell could surprise. KFC on the other hand is very well suited to do well in delivery because customers place large orders. KFC is used to feeding families while Taco Bell is frequented more by solo diners.
Yum Brands did not say when the tests would begin. Everything is still in the conceptualization phase. Lots of fast food businesses are jumping on delivery. You might see it from Taco Bell and KFC soon.
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